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since 2000, sports shoes in sports celebrity endorsements, idol endorsement, product diversification development, sports sponsorship, store management, construction of industrial parks have maintained a homogeneous step amazing. "". As early as in 1999, Anta with "CCTV + sports star" way, and rapidly enhance sales, rapid development. In the next few years, according to statistics, more than 40 Quanzhou sports brands have imitated this "made card" approach, and have invited stars and cctv. in addition, sports shoes enterprises "vigorous" "listing campaign" has also attracted the support and attention of the sports administrative departments and the government. It is reported that the city of Jinjiang for supporting the listing of enterprises set up special funds, companies can get at least 4 million of th Cheap air jordan 12 ovo e financial subsidies, and comprehensive guidance and support for the enterprises in the listing qualification, procedures, risk assessment, economic research etc.. In this regard, experts said, although the Fujian listed sports shoes enterprises are also very few, but the reserve forces listed enough, these shoes enterprises not only highly qualified, and after years of preparation, for the understanding of the capital market also strengthened a lot, capital operation ability has been greatly improved. brand is the soul of an enterprise, and is an intangible value beyond the entities such as products. And brand awareness, identity, reputation, loyalty and other consumers are closely related to the brand impression, is an internal force that can bring effectiveness to enterprises and consumers. Therefore, Anta's sports cheap foamposites marketing means of communication arise; at the same time, CCTV-5's professional sports media platform is the first choice of brand value transfer tools. Signing spokesmen also open Anta focus on sports marketing blue ocean door. Beginning in 1999, the spokesman has Kong Linghui, Battelle, Wang Hao, Feng Kun and other athletes, these athletes sports spirit and sports values, Anta brand value injected vitality. domestic professional sports brand PEAK CEO Xu Zhihua said, "in the face of rising prices of raw materials, enterprises can not be cost pressure to the consumer, should start from the brand building, the added value of products, enhance the bargaining space, thereby enhancing the ability to control risk." The industry experts said, "in the rising costs and increased competition in the industry context, the brand va cheap jordan shoes for men lue competition has become the ultimate competition between enterprises, and enhance brand value has become the survival of enterprises today."." in China, many small and medium-sized shoe enterprises started to realize the self value of its own brand, please spokesperson for the promotion of the brand, this brand will not only build out, can also form better affinity with consumers. For small and medium-sized shoes enterprises, to the hearts of the people as their own brand of technology support, I believe it can open how to break through this idea, and cater to the consumer psychology. nowadays, with the fierce competition in the market, more and more shoes enterprises are facing the "Red Sea" of homogenization competition September, wantaisheng's "U.S.POLO ASSN." business activities held in Jinjiang in 2010 sp cheap jordans for sale ring and summer new conference, officially launched the zero inventory to join the new mode, become Jinjiang enterprises orders during the peak, one of the most eye-catching highlights. previously, Jinjiang sports brand, knoch has launched bedat also joined the "zero inventory" mode. Jinjiang sports brand is so keen to join the "zero inventory" phenomenon, to reminiscent of Adidas recently came to raise a Babel of criticism of inventory "incident" inventory "has become a popular term for this year. in such a situation, in order to attract franchisees to expand the terminal, Jinjiang sports brands have launched "zero inventory" phenomenon is not difficult to understand. However, affected by the financial crisis, "zero inventory" franchise can produce the expected effect? "Zero inventory" to join, can become the ne cheap jordans for sale mens xt terminal model of it? For the vast number of enterprises in Jinjiang, what is the reference value and inspiration? "zero inventory" does not mean no inventory literally, "zero inventory" seems to mean no inventory, but in fact, Jin enterprises have implemented "zero inventory" does not mean that there is no inventory. " " zero inventory "is not meant no inventory, but inventory will be reduced to a minimum, mainly refers to not allow the franchisee to assume any inventory risk, stock company uniform small back to discount stores selling processing mode." Knoch brand center director Yuanzhang Tang explained. "for example, businesses can target a product to try to sell rauchfuss, first set a small amount of goods, the market effect of feedback according to the actual situation, with the company's orders, this way c cheap jordans online an effectively avoid businesses because of the area and the judgment of the market and lead to poor sales of the goods occurs." as the "zero inventory" mode to join one of the pioneers of Kilinochchi, take the "zero inventory management, direct" franchise model, namely mobile order mode for all stores using direct management, a quarter of goods 100% withdraw original way of operation. 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